I've been working on a lot of email campaigns lately. Many clients are realising the benefits of this type of communication with their customers. It's a flexible and inexpensive way to inform your audience of any news or offers, and best of all it is totally measurable. It's easy to track your open rate and click throughs and to see what's effectively stimulating interest.
This one was commissioned by Red Amber Green Agency for their client OKO, a japanese restuarant in Queen Street Glasgow. The main message here was their new Takeaway/Delivery service. Although there are secondary messages built in.